It is not starting a catering business, which is hard, but continuing its growth is also super challenging. With hundreds of caters around, and all trying to get the most significant bite of the pie, the battle is severe. To stand out amongst the competition, it is necessary to develop a very effective marketing strategy that could work well with the business.
Here is a list of the top three most irresistible catering ideas for marketing you must be aware of:
1. Get Personal: It is essential to set up a strong connection with the people around you. For example, connect well with the wedding planners, people in a sports club or gulf course, bridal shops, exhibition centres, etc. Hence, make sure to make your networking game strong, as it is the connections that will bring them more business.
2. Tastings and Open Houses: Most of the caterers in Mira road only do occasional tastings. But the caterers need to reach out to various corporate community events. All you can do is, create intimate tasting with about a couple of qualified leads. This will allow the caterers to make a long-lasting impression via the great food and the services they provide. This should be made a regular practice as you can plan an event now and then make it a part of your marketing strategy.
3. Social Media Marketing: Since in the digital world we are living in, without social media, it becomes tough to expand your reach. Ensure that the catering business uses a plethora of social media platforms such as Instagram, Facebook, LinkedIn, Snapchat, etc., to market their services. In today’s time to beat the cut-throat competition, it is essential to come up with a robust social media marketing strategy and take steps accordingly.
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